A website is one of the most powerful marketing tools that you and your business will ever have. It allows your business to be online and open 24 hours a day. In addition to this, it helps you reach potential customers located anywhere in the world.

But is your website optimized? Experts in web design in Bristol provide the following recommendations to consider when designing or updating your website:

  1. Creating a great first impression

There’s an old saying, “You’ll never have a second chance to make a good first impression”. That’s why a bad website design not only generates a bad first impression, but it diverts visitors and kills your credibility – quickly! An old, outdated, or ugly website = loss of sales and loss of income.

  1. Answer the question “What can you do for me?” In 3 to 5 seconds

Let’s be honest, when people are searching the Internet, they are not really interested in you and your company. They are only interested in knowing “what you can do for them”. Today, you have only a few seconds to answer that question in their minds, or they will leave your site almost immediately.

  1. Private domain hosting

Invest a few pounds in either a good monthly or annual hosting deal and in a domain name that shows visitors that you are serious about what you do. This makes your site more credible. Also, ensure your domain name is easy to recall.

  1. Communicate to visitors what you can to do for them first

Use high quality images, graphics and accurate descriptions to quickly communicate what you and your company can do to solve problems and improve the lives of visitors to your website.

  1. Reveal your Unique Selling Point (USP)

Your USP explains to visitors the benefits of staying and doing business with your company rather than clicking on Google search results again. So, why is your business different? Why should they do business with you, and not with the competition? Think about it and place a short and accurate answer to these key questions on your website.

  1. Capture the contact information of the people who visit your site

The importance of capturing the contact information of the people who visit your website should never be underestimated. These days, people are more distracted than ever, and jump from one place to another in search of information. You should never assume that they will remember to revisit your site, and that is why you should always capture at least their email. In this way you can make follow-up contact, and convert them into customers who buy.

  1. Build a list of followers and potential customers

One of the most valuable income generating assets you will have is your list of current and potential customers. Having a well-cultivated list is like owning a virtual gold mine. The good thing is that your website can build a list like this for you, completely on autopilot. If you do not do anything else with your website, be sure to use it to create a list.

  1. Talk from your interest in people – not from your ego

The content of your website should emphasise how customers can benefit from your business, rather than how big, or wonderful, you and your company are.

  1. Offer useful and updated content

Frequently updating your site keeps visitors satisfied, as well as the search engines. Integrating a blog for small businesses is an excellent way to achieve better interaction, and return visits.

  1. Easy-to-find contact information

Be sure that visitors can contact your company quickly and easily through your website.